Our Story

The Story of an Icon

The Story of an Icon

When the first SteelBook® editions launched in 2005, the vision was simple: create a premium alternative to standard plastic cases and reimagine what a physical release could be.

Born from Scandinavian design principles and a relentless pursuit of quality, the SteelBook® format brought together innovative engineering, premium materials, and exceptional craftsmanship in a way the market had never seen before.

What began as a bold new concept quickly gained momentum across the entertainment industry. Over the past two decades, SteelBook® editions have accompanied many of the world's biggest film, gaming, and entertainment releases, becoming the world's most recognized premium collectible edition format.

Today, SteelBook® editions accompany virtually every major AAA film, gaming, and entertainment release worldwide.

Designed for Collectors

Every SteelBook® edition combines exclusive artwork, distinctive finishes, and carefully crafted details to create something worth displaying, collecting, and preserving.
Unlike standard releases, each SteelBook® edition is created as a unique interpretation of the title it represents. From minimalist artwork to highly detailed illustrations, every design is an opportunity to celebrate the stories, characters, and worlds that fans love.

For many collectors, the artwork is just as important as the content itself. Exclusive designs, and premium finishes transform each release into a collectible that can be appreciated long after the credits roll.

A SteelBook® edition brings together film, games, art, design, and collecting!

The Original

SteelBook® remains the original and most recognized premium collectible edition format worldwide trusted by leading studios, celebrated by collectors, and defined by a legacy of innovation, creativity, and craftsmanship.

SteelBook® is a registered trademark and a protected brand, supported by international trademarks, design rights, patents, and proprietary manufacturing expertise.

These protections help preserve the authenticity and integrity of every SteelBook® edition, ensuring that collectors, studios, and fans can recognize and trust the original format that has defined premium collectible releases for more than twenty years.

The Original. The Icon. The SteelBook® Edition.

About Scanavo

Founded in Denmark in 1991, Scanavo has spent more than three decades creating innovative products, concepts, and experiences for the global entertainment industry.

Working with leading film studios, game publishers, retailers, and brand owners around the world, Scanavo has helped shape how fans engage with physical entertainment through premium collectibles, packaging innovations, and fan-focused concepts.

Best known as the global sales and marketing partner behind the SteelBook® format, Scanavo continues to develop new ways for collectors and brands to connect through creativity, design, and innovation.

With offices, partners, and manufacturing capabilities across Europe, North America, and Asia, Scanavo serves customers worldwide while remaining true to its Scandinavian roots of quality, creativity, and craftsmanship.

At the heart of everything we do is the collector community that has supported SteelBook® editions for more than two decades. We remain committed to listening, learning, and evolving alongside the fans who continue to inspire us.

Their passion, creativity, and dedication have helped shape SteelBook® into the global collectible format it is today, and for that, we are deeply grateful.

Partnership/IP

For more than two decades, Scanavo A/S has led the global sales, marketing, and development of the SteelBook® brand, working closely with the major film studios, game publishers, retailers, and collectors around the world.

The SteelBook® format was developed through a long-standing partnership between Scanavo A/S and Envases A/S, one of Scandinavia's leading specialists in metal forming and manufacturing, with a heritage spanning more than 125 years.

Together, the two companies combined innovative design, engineering expertise, and manufacturing excellence to create a premium collectible edition format unlike anything the industry had seen before. Launched globally in 2005, SteelBook® editions quickly established a new benchmark for premium physical releases and have since become the most recognized collectible edition format in the world.

Envases A/S owns and manages key intellectual property rights associated with the SteelBook® format, including trademarks, patents, design rights, and proprietary manufacturing technologies. Scanavo A/S is the exclusive worldwide sales and marketing partner for the SteelBook® brand and continues to drive its growth, innovation, and global presence.

Together, Scanavo A/S and Envases A/S actively protect and develop the SteelBook® brand, ensuring that every authentic SteelBook® edition reflects the quality, craftsmanship, and heritage collectors have come to expect.

Freqently Asked Questions

The SteelBook® format was launched globally in 2005 as a premium innovative alternative to traditional plastic packaging, redefining how collectors experience physical entertainment releases.

The SteelBook® concept and brand were developed through a long-standing partnership between Scanavo A/S and Envases A/S, combining Scandinavian design, engineering expertise, and advanced metal manufacturing capabilities.

The SteelBook® Fan Universe is a global community of collectors, creators, reviewers, photographers, and enthusiasts who celebrate and share their passion for SteelBook® editions. E.g Hi-Def Ninja - Pop Culture - Movie Collectible Community

The collector community has helped shape the SteelBook® brand through its passion, creativity, and dedication. For more than two decades, fans have played a vital role in the continued success of SteelBook® editions.

The SteelBook® format helps elevate releases through premium presentation, collector appeal, creative freedom, and a proven track record spanning more than two decades.

Absolutely. As entertainment becomes increasingly digital, SteelBook® editions continue to provide fans with a tangible and meaningful way to celebrate the stories, characters, and worlds they love.

Founded in 1991
A global leader in premium concepts, collectible editions, creative services, and innovative products for the entertainment industry.
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Copyright © 2026 Scanavo A/S – All Rights Reserved. SteelBook® is a registered trademark.
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